Find it on GitHub: /edgee-cloud/linkedin-capi-component

LinkedIn Conversions API (CAPI) allows you to send web events directly to LinkedIn from your server, ensuring reliable data tracking even with ad blockers or browser limitations. With Edgee’s edge integration, you can now send these events directly from the edge, improving both reliability and performance.

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Event Mapping

Here’s how Edgee events map to LinkedIn CAPI events:

Edgee eventLinkedIn CAPI Event
TrackURN of the conversion rule

LinkedIn Conversions API requires user identification data for event processing. Each event must include at least one of the following user properties:

  • Email

Events without any user identification will be ignored by LinkedIn.

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User Identification

When you make a user call, Edgee stores the user’s data (user_id, anonymous_id, and properties) on the device. This enables proper attribution for subsequent page views and events.

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Getting Started

To integrate LinkedIn CAPI into your Edgee project:

  1. Open the Edgee console and navigate to your project’s Components.
  2. Select “Add a component” and choose edgee/linkedin-capi from the list of available components.
  3. Enter the following credentials:
    • LinkedIn Access Token: Your LinkedIn CAPI access token
  4. Click Save to complete the setup.

To know how to get your access token , visit the LinkedIn Marketing API documentation.

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Component Name

When configuring the component in your Edgee Data Layer or within SDK calls, use linkedin_capi as the component name:

{
  "components": {
    "edgee/linkedin-capi": true
  }
}

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Testing Your Implementation

  1. Create a conversion rule for your event https://learn.microsoft.com/en-us/linkedin/marketing/integrations/ads-reporting/conversions-api?view=li-lms-2024-11&tabs=http#create-a-conversion-rule
  2. Add the conversion rule URN to your event payload
  3. Send a test event through Edgee
  4. Verify that the event is received by LinkedIn

For more details on LinkedIn Conversions API implementation, refer to the official LinkedIn CAPI documentation.